Leave Your Mark by Aliza Licht is part memoir, part advice book, and part much-needed kick in the rear end. Aliza, formerly known as DKNYPRGIRL across social media, was the Senior Vice President of Global Communications for Donna Karan International. After rising to success on Twitter and inspiring other brands to place Public Relations on the front lines, Aliza answered the many inquiries for advice from young Fashion and PR professionals and students with this book, which she terms a sort of written mentorship.
Throughout its pages are sprinkled stories from her life, ranging from early career woes to the challenges of anonymous stardom. Her advice is great, and the flow of the book is mostly fantastic, but the formatting could use some work. By the end I was growing increasingly annoyed by the interruption of a perfectly good paragraph by an “insider tip” that was usually pretty common sense, yet made to feel so secret that it might as well be the identity of Gossip Girl.
Occasionally, Licht would go on a rant (something that, IMO, should be saved for opinion columns and reviews, not used in memoirs or advice books, although I can understand the urge.) and it would feel like she was yelling at the reader for something they hadn’t done, but that there was a small chance they might do in the future. I found myself feeling slightly upset and bewildered after these parts and having to put the book down in order to remind myself that I hadn’t done whatever it was before I was able to pick the book back up and try to get back into it.
Although I know Licht was just trying to be thorough and professional and when she announced in the beginning that she would be altering names and even genders of people she would refer to so that their identities would say secret and the reader, whether they be a man or a woman, would feel equally represented, the whole concept rang through my head like a song on replay whenever I was reading the book and ended up making it feel somewhat contrived and slightly less than genuine.
However, the overall tone of the book was pretty good, and it carried a lot of solid advice for only 288 pages. I think it was a bit of a cautious beginning for Licht in the literary world, but I get the feeling that she will probably publish more, and that she will improve with each publication. I definitely enjoy her social media presence, sass and all, and look forward to reading anything else she decides to print. I would recommend the book in its entirety to anyone looking for advice on a career in social media, fashion, or PR specifically, and the resume section to every person I have ever met or will meet in the future.
HHC Rating: 3.5 Stars